Privacy notice
Ermelle is in development. This notice covers the founding-furrier waitlist and application form on this site.
Who is responsible
Ermelle is a brand operated by Develoepercom Technologies FZ-LLC, a Free Zone Limited Liability Company registered with the Ras Al Khaimah Economic Zone (RAKEZ), United Arab Emirates (commercial licence no. 5033275), registered address: VUET1038, Compass Building – Al Hulaila, Al Hulaila Industrial Zone-FZ, Ras Al Khaimah, United Arab Emirates. It is the controller for the personal data collected here and is contactable directly at privacy@ermelle.com. Because the operator is established in the UAE, both the EU/UK GDPR (via Art. 3(2), for our users in the EU) and the UAE Personal Data Protection Law (PDPL) apply in parallel; we build to the GDPR standard. At this pre-launch stage the site runs only a limited, low-risk founding-furrier waitlist and does not target UK users, so no GDPR Art. 27 EU representative is presently designated; the controller can be reached directly at the address above, and a representative will be appointed before the marketplace itself launches.
What we collect and why
- Step 1 (waitlist): your email and name, and your consent choices. Purpose: to contact you about your founding-furrier application (legal basis: Art. 6(1)(b)/(f) — pre-contractual steps / legitimate interest) and, only if you opt in, to send you updates (legal basis: consent, Art. 6(1)(a) with ePrivacy).
- Step 2 (application): business details you choose to share — trading name, country, existing shop links, species/materials, product types, years active, role and free-text notes. These are self-declared and used to understand and pre-screen your craft. We do not collect identity documents, tax IDs, or beneficial-ownership data here — regulated verification (KYC/KYB) only happens later, in a separate onboarding process, if you join.
- Technical: we store the time, IP address and browser of your submission and consent as proof of consent and to prevent abuse.
Consent and how to withdraw it
Marketing consent is optional and confirmed by a link we email you (double opt-in). You can withdraw it at any time via the unsubscribe link in any marketing email, or by emailing privacy@ermelle.com. Withdrawing consent does not affect processing carried out before withdrawal.
Who we share it with, and international transfers
Your data is stored on our infrastructure hosted in the EU (Frankfurt). Emails are sent via our email delivery provider acting as a processor under a data-processing agreement. We do not sell your data. Because the operating company is in the UAE, any transfer of your data from the EU/UK to the operator relies on the European Commission's 2021 Standard Contractual Clauses together with a transfer-impact assessment; the reverse flow relies on PDPL-compliant safeguards. Any processor outside the EU/UK is likewise covered by Standard Contractual Clauses. Our forms are protected against automated abuse by Cloudflare Turnstile, which processes limited technical data (e.g., IP address and browser signals) for security only; Cloudflare acts as a processor under Standard Contractual Clauses.
How long we keep it
Waitlist and application data for applicants who do not go on to onboard is kept on a short cycle and then permanently deleted. (Because we deliberately do not collect regulated KYC/tax data at this stage, none of the long statutory retention obligations apply to these records.)
Your rights
You have the right to access, rectify, erase, restrict, port and object to the processing of your personal data, and to lodge a complaint with a supervisory authority. We respond within one month. To exercise a right, email privacy@ermelle.com.
Cookies and analytics
We use analytics via Google Tag Manager, loaded with EU Consent Mode: advertising and analytics storage are denied by default and only enabled if you accept in the cookie banner. You can change your choice at any time via “Cookie settings” in the footer of the home page.
Prohibited species
Ermelle will never list CITES-listed species, seal or other marine-mammal products, or dog and cat fur — anywhere. Wild cats (lynx, ocelot, and similar), big cats, gray wolf, otters, vicuña and wild chinchilla, and all CITES Appendix II fur are not accepted at launch. If your work includes any of these, tell us in the application and we'll advise you.