Even the finest fur is being dropped by the big platforms
Sable is among the most valuable fur a furrier works with — and it has disappeared from the general marketplaces along with everything else. ASOS banned real fur in 2017, Depop in 2019, and Meta excludes it from Shops and paid advertising. From 11 August 2026, Etsy delists real fur across the board. A Russian sable coat is treated by the same one-line policy as any other pelt, and removed with it.
What to look for in a new place to sell sable
For a piece at sable's price point, the venue matters more than raw traffic. A few things count:
- Species named accurately. A serious marketplace names sable as sable — and distinguishes farmed from wild where it matters — not a vague euphemism.
- Verification and buyer confidence. At this value, buyers want a checked seller and clear provenance, not an anonymous listing.
- Fur as the point. A marketplace built around fur will not drop your category on a policy whim, the way a generalist can.
- A way to bring your existing catalogue. Your photography and descriptions are worth carrying over intact.
Save your existing listing data first
Before anything else, export what you already have. Etsy's CSV export only includes currently active listings — once a sable listing is delisted, it drops out of that export too. Our step-by-step export guide covers exactly how, in about ten minutes, including what the CSV does and doesn't contain.
About Ermelle
Ermelle is a planned, specialised marketplace for real fur, built for Europe's furriers and fur ateliers. We are pre-launch: right now you can reserve a place in the founding-furrier cohort — free to list, with one clearly disclosed commission only when a piece sells; the exact terms will be finalised with our payment partner and shared with the founding cohort first. There is real, card-paying demand for fine sable and other fur — including established houses in the Gulf.